Anchor Distilling changes its name to Hotaling & Co.

hotaling copyLast August, Sapporo Holdings Limited acquired Anchor Brewing Company, and although Anchor Distilling was not part of the sale, the company relinquished the rights to the “Anchor” trademark. Anchor Distilling Company has announced its next evolution. As of Jan. 31, 2018, the iconic San Francisco company has taken on a new name: Hotaling & Co. (pronounced ho-de-ling) a reference to one of Anchor Distilling’s most beloved small batch whiskies and to the San Francisco legend A.P. Hotaling, who came out West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country.

Born in 1828, Hotaling moved from New York to California in 1852, where he found his calling in San Francisco as a purveyor of fine whiskies and proceeded to build the largest liquor wholesaler in the West. In San Francisco drinks culture, Hotaling’s name became immortalized when his whiskey warehouse on Jackson Street survived the 1906 San Francisco earthquake and fire. In 2006, on the 100 th anniversary, Anchor Distillery released a special aged expression of Old Potrero named Hotaling’s to commemorate the event that miraculously didn’t harm the warehouse and inspired the words of poet Charles K. Field:

“If as they say, God spanked the town
For being over frisky,
Why did He burn the churches down
And save Hotaling’s whiskey?”

“The Hotaling name pays tribute to our organization’s past as it has been the name of our rarest and most sought-after expression of Old Potrero Whiskey, Hotaling’s, and celebrates our connection with SanFrancisco.” says Dennis Carr, who remains the company’s President and CEO, and oversees a staff of 47 people. Hotaling & Co. will also remain under the recently announced ownership of London’s Berry Brothers & Rudd and Tony Foglio.

As Hotaling & Co. it will remain the exclusive U.S. importer representing the renowned spirits portfolio of brands including: Luxardo Liqueur and Cherries, Nikka Whisky, Kavalan Whisky, HINE Cognac, Tempus Fugit Spirits, Alessio, BarSol Pisco, Shrub & Co., Ypioca Cachaça, New Zealand Whisky Collection, Chinaco Tequila, Briottet, C. Drouin Calvados, The King’s Ginger, Mezcal Amaràs, Hirsch, No.3 Gin, Slaur, English Harbour Rum, Chateau de Montifaud Cognac, Senior Curacao Liqueur, Karlsson’s Gold Vodka, Etter and F.Meyer. Hotaling & Co. will also continue to sell and market the brands produced by the now-named Hotaling & Co. Distillery, including Junípero Gin, Old Potrero whiskies, Old Tom Gin, HOPHEAD Vodka, and Genevieve Gin.

About Jeff Cioletti

I’m Jeff Cioletti and The Drinkable Globe marries my two greatest passions: fine drink and travel. The search for the former usually drives the latter. I'm the author of The Drinkable Globe, Beer FAQ and The Year of Drinking Adventurously. I'm the former editor-in-chief of Beverage World magazine and a regular contributor to publications such as SevenFifty Daily, Beverage Media, Artisan Spirit, Draft Magazine, FSR, All About Beer Magazine and BevNet. I’ve been interviewed on beverage-related topics for CNN, Fox Business News, CNBC, Beer Sessions Radio, Canada's ROB TV, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, Investors Business Daily, Advertising Age, WCBS-TV and several other media outlets. Beyond the journalism gig, I’m also a filmmaker; I wrote, produced and co-directed the feature film, “Beerituality,” a comedy set in the world of craft beer. The film is available on at http://www.storenvy.com/products/510365-beerituality-dvd and can be streamed and downloaded at amazon.com

Posted on February 7, 2018, in craft spirits, gin, news, press release, spirits, Uncategorized, whiskey and tagged , , , , , . Bookmark the permalink. Leave a comment.

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