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Anchor Distilling changes its name to Hotaling & Co.

hotaling copyLast August, Sapporo Holdings Limited acquired Anchor Brewing Company, and although Anchor Distilling was not part of the sale, the company relinquished the rights to the “Anchor” trademark. Anchor Distilling Company has announced its next evolution. As of Jan. 31, 2018, the iconic San Francisco company has taken on a new name: Hotaling & Co. (pronounced ho-de-ling) a reference to one of Anchor Distilling’s most beloved small batch whiskies and to the San Francisco legend A.P. Hotaling, who came out West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country.

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