Pernod Ricard buys remaining stake in Tequila Avión

 

Some big news from the tequila world…avion

Pernod Ricard USA announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and president Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth.

“Avión has become a leading aspirational lifestyle brand in the fast-growing ultra-premium tequila category.   This acquisition is important for Pernod Ricard USA as we focus on premiumization and building brands that consumers are passionate about,” says Paul Duffy, chief executive officer of Pernod Ricard USA. “We look forward to continuing to develop and grow this exciting brand.”

Says Austin: “This clearly displays Pernod Ricard’s commitment to this high-potential brand which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition. The Pernod Ricard people, distributors and brokers have been and will continue to be key drivers in taking Avión to the next level.”

About Jeff Cioletti

I’m Jeff Cioletti and The Drinkable Globe marries my two greatest passions: fine drink and travel. The search for the former usually drives the latter. I'm the author of The Drinkable Globe, Beer FAQ and The Year of Drinking Adventurously. I'm the former editor-in-chief of Beverage World magazine and a regular contributor to publications such as SevenFifty Daily, Beverage Media, Artisan Spirit, Draft Magazine, FSR, All About Beer Magazine and BevNet. I’ve been interviewed on beverage-related topics for CNN, Fox Business News, CNBC, Beer Sessions Radio, Canada's ROB TV, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, Investors Business Daily, Advertising Age, WCBS-TV and several other media outlets. Beyond the journalism gig, I’m also a filmmaker; I wrote, produced and co-directed the feature film, “Beerituality,” a comedy set in the world of craft beer. The film is available on at http://www.storenvy.com/products/510365-beerituality-dvd and can be streamed and downloaded at amazon.com

Posted on January 17, 2018, in news, press release, spirits, tequila, Uncategorized and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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