Boozy & Newsy: Sierra Norte Mexican whiskey

Oaxaca is one of the great spirits-producing regions of the world—mezcal is en fuego—but it’s not exactly known for its whiskey heritage. But the folks behind Sierra Norte whiskey—Caballeros, Inc., the company known for Scorpion Mezcal—are hoping to change that, with a series of whiskeys made from different native corn varieties—each exhibiting its own set…

Pernod Ricard buys remaining stake in Tequila Avión

  Some big news from the tequila world… Pernod Ricard USA announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and president Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly…

WSWA: Whiskey from Oaxaca, Mexico (Yes, you read that right!)

One of the great surprises at the 74th Wine & Spirits Wholesalers of America Convention was Sierra Norte, a new brand of whiskey from Oaxaca. Oaxaca, of course, is known for mezcal, but one particular producer and importer of the agave spirit has decided to make use of the Mexican state’s abundant corn crop and produce…

The Drinkable Week: Mezcal Country

I just got back from a few days in Oaxaca touring mezcal distilleries and learning more than I ever thought there was to know about agave. Special thanks to Pro Mexico and Mezcales de Oaxaca for setting the whole thing up. And for more on mezcal, check out Week 18 in The Year of Drinking Adventurously.