Diageo acquires Belsazar aperitif

A bit of news out of Diageo and the drinks brand incubator, Distill Ventures. German entrepreneurs Maximillian Wagner and Sebastian Brack are likely toasting with more than a few glasses of their aperitif from the Black Forest.  Diageo this week announced the acquisition of Belsazar GmbH, a premium aperitif from Germany’s Black Forest. Belsazar was…

Bacardi to acquire Patrón, values tequila brand at $5.1B

Right on the heels of the Pernod Ricard-Avión announcement, even bigger tequila news comes out of Bacardi. The spirits giant, which has had a minority stake in Patrón for the past decade, will be buying the rest of the company. BTW, the brand’s worth more than Lucasfilm. I know, that’s apropos of nothing, but it’s…

Pernod Ricard buys remaining stake in Tequila Avión

  Some big news from the tequila world… Pernod Ricard USA announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and president Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly…