Blog Archives

Diageo acquires Belsazar aperitif

A bit of news out of Diageo and the drinks brand incubator, Distill Ventures. German entrepreneurs Maximillian Wagner and Sebastian Brack are likely toasting with more than a few glasses of their aperitif from the Black Forest. 

Belsazar-1

Diageo this week announced the acquisition of Belsazar GmbH, a premium aperitif from Germany’s Black Forest. Belsazar was launched by entrepreneurs Maximillian Wagner and Sebastian Brack on the Berlin food and drinks scene in 2013. Belsazar is the first company to be acquired by Diageo through Distill Ventures. Read the rest of this entry

Bacardi to acquire Patrón, values tequila brand at $5.1B

Right on the heels of the Pernod Ricard-Avión announcement, even bigger tequila news comes out of Bacardi. The spirits giant, which has had a minority stake in Patrón for the past decade, will be buying the rest of the company. BTW, the brand’s worth more than Lucasfilm. I know, that’s apropos of nothing, but it’s a pretty big deal in my world when a tequila is bigger than “Star Wars.”  

Bacardi Limited announced today that it is expanding its portfolio of premium spirits patronwith a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its Patrón brand, the world’s top-selling ultra-premium tequila. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction reflects an enterprise value for Patrón of US$5.1 billion and is expected to close in the first half of 2018. Read the rest of this entry

Pernod Ricard buys remaining stake in Tequila Avión

 

Some big news from the tequila world…avion

Pernod Ricard USA announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and president Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth. Read the rest of this entry