The Indie Spirits Expo is my favorite series of boozy events in the U.S. Where else are you going to encounter a gathering of small, independent, family owned, handcrafted spirits and the distillers, importers, bottlers, distributors and representative under one roof? The New York edition is next Monday, June 11 at the Penn Club, 30 W. 44th St. in Manhattan. Doors open at 5 p.m. for VIP ticket holders and 6:30 for regular ticket holders. Purchase tickets here.
This just in from The Distilled Spirits Council
“The distilled spirits sector has achieved both record sales and exports, with eight consecutive years of market share growth,” says Distilled Spirits Council president & CEO Kraig R. Naasz. “To celebrate this achievement, we are introducing a modern branding initiative that reflects consumer enthusiasm for spirits and celebrates the cocktail culture both domestically and around the globe. Read the rest of this entry
It’s always a bit like Christmas morning when the Distilled Spirits Council hosts its annual media and analyst briefing in New York. And the haul of goodies was just as bountiful this year as in past years—well, if you’re like me and you consider a year’s worth of category-specific spirits sales figures “goodies.” Read the rest of this entry
Right on the heels of the Pernod Ricard-Avión announcement, even bigger tequila news comes out of Bacardi. The spirits giant, which has had a minority stake in Patrón for the past decade, will be buying the rest of the company. BTW, the brand’s worth more than Lucasfilm. I know, that’s apropos of nothing, but it’s a pretty big deal in my world when a tequila is bigger than “Star Wars.”
Bacardi Limited announced today that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its Patrón brand, the world’s top-selling ultra-premium tequila. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction reflects an enterprise value for Patrón of US$5.1 billion and is expected to close in the first half of 2018. Read the rest of this entry
Some big news from the tequila world…
Pernod Ricard USA announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and president Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth. Read the rest of this entry