Distilled Spirits Council rebrands with new logo and website

This just in from The Distilled Spirits Council 

DISCUSlogoThe Distilled Spirits Council today announced the launch of a rebranding initiative, featuring a new logo, website and annual report, as part of an ongoing modernization effort.

 “The distilled spirits sector has achieved both record sales and exports, with eight consecutive years of market share growth,” says Distilled Spirits Council president & CEO Kraig R. Naasz. “To celebrate this achievement, we are introducing a modern branding initiative that reflects consumer enthusiasm for spirits and celebrates the cocktail culture both domestically and around the globe.

 “Our new logo, website and annual report are clean, classic and modern, and feature an iconic image of a stemmed cocktail glass instantly associated with distilled spirits,” Naasz adds.

 The Council’s new website is designed for regulators, policy makers, media and Council members, and includes many lifestyle focused features. The website’s new easy-to-navigate format showcases the Council’s key policy priorities, important economic statistics and a mixture of cocktail recipes and spirits category videos.

The Council’s newly-released annual report showcases its new logo and forward-looking attitude, toasting “Cheers to the future.”

 “As we approach the one-hundred-year anniversary of Prohibition’s repeal, the Distilled Spirits Council is committed to modernizing outdated Blue Laws, improving access to spirits for adult consumers and ensuring our members and their products are positioned for future success. Our rebranding initiative embodies this overall modernization effort,” Naasz concludes.

About Jeff Cioletti

I’m Jeff Cioletti and The Drinkable Globe marries my two greatest passions: fine drink and travel. The search for the former usually drives the latter. I'm the author of The Drinkable Globe, Beer FAQ and The Year of Drinking Adventurously. I'm the former editor-in-chief of Beverage World magazine and a regular contributor to publications such as SevenFifty Daily, Beverage Media, Artisan Spirit, Draft Magazine, FSR, All About Beer Magazine and BevNet. I’ve been interviewed on beverage-related topics for CNN, Fox Business News, CNBC, Beer Sessions Radio, Canada's ROB TV, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, Investors Business Daily, Advertising Age, WCBS-TV and several other media outlets. Beyond the journalism gig, I’m also a filmmaker; I wrote, produced and co-directed the feature film, “Beerituality,” a comedy set in the world of craft beer. The film is available on at http://www.storenvy.com/products/510365-beerituality-dvd and can be streamed and downloaded at amazon.com

Posted on March 20, 2018, in news, press release, spirits, Uncategorized and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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