Bacardi to acquire Patrón, values tequila brand at $5.1B

Right on the heels of the Pernod Ricard-Avión announcement, even bigger tequila news comes out of Bacardi. The spirits giant, which has had a minority stake in Patrón for the past decade, will be buying the rest of the company. BTW, the brand’s worth more than Lucasfilm. I know, that’s apropos of nothing, but it’s…

Pernod Ricard buys remaining stake in Tequila Avión

  Some big news from the tequila world… Pernod Ricard USA announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and president Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly…

The Drinkable Week: Mezcal Country

I just got back from a few days in Oaxaca touring mezcal distilleries and learning more than I ever thought there was to know about agave. Special thanks to Pro Mexico and Mezcales de Oaxaca for setting the whole thing up. And for more on mezcal, check out Week 18 in The Year of Drinking Adventurously.