Wine & Spirits Wholesalers of America Convention hits Orlando this week

WSWA banner copy

This week, I’m heading to Orlando for the annual Wine & Spirits Wholesalers of America (WSWA) Convention, which has become the premier event for scoping out the latest innovations in beverage alcohol.

The convention features a two-day trade show highlighting new whiskey, gin, tequila, brandy, Cognac, liqueur and wine products, as well as beverage supplier hospitality suites, a mixology competition and general session with a keynote by veteran newsman Chris Wallace.

It culminates on Friday with the Beverage Alcohol Forum, an all-day conference exploring the major trends driving the industry this year.

Here’s a look at last year’s event in Las Vegas:

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