The Bitter Truth re-creates the original cocktail bitters brand

TBT_Bogarts BittersThe Bitter Truth announces the introduction—well, in a sense, re-introduction—of a new product, more than 150-years-old: Bogart’s Bitters. Bogart’s was the original bitters called for in the first cocktail book ever published, The Bar-Tender’s Guide: How to mix Drinks, or The Bon-Vivant’s Companion penned by Jerry Thomas in 1862. Though in Thomas’s time the brand was sold as “Boker’s Bitters,” it is believed a misspelling by Thomas himself led to it being listed as “Bogart’s” in all of the book’s printings before his death in 1885 (affecting the 1862 and 1876 versions). In homage to Thomas’s legacy, The Bitter Truth – Bogart’s Bitters will be released in limited quantity in February.

Before the turn of the 20th century, medicinal bitters composed a robust category, with several brands available for multiple uses, including as a key ingredient in cocktails. But when the FDA was founded, many of these brands were forced to stop using the word “medicinal” on their labels. This resulted in the shuttering of several companies at the onset of Prohibition and pushed Boker’s/Bogart’s off the shelves in 1920. The original recipe was lost, but a handful of bottles still remained and are highly coveted among spirits historians and enthusiasts.

About Jeff Cioletti

I’m Jeff Cioletti and The Drinkable Globe marries my two greatest passions: fine drink and travel. The search for the former usually drives the latter. I'm the author of The Drinkable Globe, Beer FAQ and The Year of Drinking Adventurously. I'm the former editor-in-chief of Beverage World magazine and a regular contributor to publications such as SevenFifty Daily, Beverage Media, Artisan Spirit, Draft Magazine, FSR, All About Beer Magazine and BevNet. I’ve been interviewed on beverage-related topics for CNN, Fox Business News, CNBC, Beer Sessions Radio, Canada's ROB TV, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, Investors Business Daily, Advertising Age, WCBS-TV and several other media outlets. Beyond the journalism gig, I’m also a filmmaker; I wrote, produced and co-directed the feature film, “Beerituality,” a comedy set in the world of craft beer. The film is available on at http://www.storenvy.com/products/510365-beerituality-dvd and can be streamed and downloaded at amazon.com

Posted on January 31, 2018, in bitters, craft spirits, news, press release, spirits, Uncategorized and tagged , , , . Bookmark the permalink. Leave a comment.

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