Copper Fox Distillery Updates Branding, Releases Single Malt Rye Whiskey

Copper Fox Distillery has launched new branding and packaging for the distillery’s existing products and new limited edition releases. 

A craft distillery with locations in Williamsburg and Sperryville, Virginia, Copper Fox Distillery produces single malt whisky, rye, and gin. 

“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” explains Rick Wasmund, founder and master distiller at Copper Fox Distillery. 

Copper Fox Rebrand

Current fans familiar with Copper Fox products will no longer see Wasmund’s on the Original Single Malt Whisky label. “Although the label has changed, our ‘original’ spirits are the same,” says Wasmund. “This consolidation under the Copper Fox brand reflects our respect for the history and culture of whisky, our commitment to malting our own locally grown barley, and our passion for innovation.” 

Copper Fox SASSY Rye is the newest addition to the Copper Fox Distillery portfolio. A single malt distilled with 100 percent Virginia rye, SASSY is floor malted and smoked with Virginia sassafras wood then double pot stilled, aged with a progressive series of new and used Applewood and oak chips inside used bourbon barrels, and finished in a second used bourbon barrel.

Tasting Notes: Light mahogany in appearance with aromas of anise, cinnamon, and root beer/cola; coats the tongue with a smoky spiciness that lingers on the palate, but eventually mellows into notes of dried cranberries and black licorice. 90 proof. (SRP $56.99 for 750 mL) 

Copper Fox Distillery products are available in 22 states, Washington, D.C., and The Netherlands. 

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