Mount Gay Partners with Devereux Golf

Mount Gay, the world’s oldest operating rum distillery, partners with Devereux Golf, a modern golf and lifestyle brand, for the debut of The Mount Gay x Devereux Golf Course Collection, a capsule collection designed for today’s golfer. Uniting centuries-old craftsmanship with a contemporary rule-breaking approach to golf and leisure, the premium collection is crafted to feel equally at home on the fairway, at the bar or in any shared adventure. 

For the past three years, Mount Gay has proudly served as the official rum of select PGA Tournaments across the United States, including The Genesis Invitational, RBC Heritage Tournament, Travelers Championship, and The CJ Cup Byron Nelson. The Mount Gay x Devereux Golf Course Collection is the next phase of Mount Gay’s deepening connection to the sport of golf and its community. 

“With our passionate history within the sailing community and an expanding footprint in the world of golf, partnering with Devereux feels like a natural next step for our connection to the golfing community. There is a mutual DNA surrounding the lifestyle and aesthetics of these two communities, and between Mount Gay and Devereux,” said Mount Gay Rum global brand director Paige Parness. “Together, we’re celebrating a shared respect for tradition while showing how Mount Gay Rum complements life’s moments—from the first tee to the ‘19th’ hole.”

The Mount Gay x Devereux Golf Course Collection features polos, t-shirts, hats, golf bags and more, drawing inspiration from Mount Gay’s rich 300-year history and longstanding connection to the sport of sailing. Rich reds, bright blues, and golden yellows reflect Mount Gay’s heritage, rooted in St. Lucy, Barbados, while sun-washed fabrics and thoughtful detailing nod to long days spent outdoors. Designed for performance-driven outdoor experiences, each piece works seamlessly on the golf course, on a sailboat or for an après moment with friends, celebrating a successful day of adventure. 

“At Devereux Golf, we’re focused on reshaping golf culture without losing sight of the sport’s roots. We immediately recognized that same level of intention in how Mount Gay approaches crafting their rum. Their confident brand presence, consistent focus on authenticity and pride in their heritage strongly resonated with how we approach golf.” said Devereux Golf co-founder Robert Brunner. “While we come from different worlds, we have a shared vision of culture and innovation that resulted in a one-of-a-kind collection we know our community is going to love.”

The limited-edition collection ranges from $38 – $154 is available online www.devereuxgolf.com/collections/mount-gay-rum beginning today and available while supplies last. 

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