Fever-Tree expands with Aromatic Tonic following launch of U.S. HQ

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Fever-Tree has become virtually synonymous with the elevated Gin & Tonic and now the the world’s leading producer of premium tonics and mixers, unveils the launch of Aromatic Tonic for the U.S. market.

Inspired by a historic recipe used by the British Royal Navy in the 19th century and using angostura bark sourced from South America, Aromatic Tonic will add a splash of pink to Highballs this summer. Fever-Tree’s Aromatic Tonic arrives in select top bars, restaurants, hotels and retail stores in July 2018 (SRP $5.99/200 ml 4-pack and SRP $3.99/500 ml).

While researching historic ingredients and early references of tonics, Tim Warrillo—who co-founded Fever-Tree with Charles Rolls—discovered medical records of British Navy surgeons prescribing angostura bark as a fever remedy or “tonic” as far back as the early 19th century.
The gentle bitterness of angostura bark from South America is balanced by the sweet, spicy flavors of various ingredients, including vanilla from Madagascar, pimento berry from Jamaica, ginger from Cochin, and cardamom sourced from Guatemala.

This combination is rounded off with Fever-Tree’s signature quinine from the Congo and soft spring water to create a tonic water with subtle aromas of exotic spice and fresh citrus, a refreshing aromatic flavor and a clean, dry finish to complement.

Like the 19th century tonic, the South American angostura bark extract gives Fever-Tree’s Aromatic Tonic a distinctive rosé pink hue.

Last month, Fever-Tree took direct control of every aspect of its U.S. operations by establishing Fever-Tree USA, its first international subsidiary. Headquartered in Brooklyn, N.Y., FeverTree USA will be responsible for all aspects of the Group’s North American business including importation, warehousing, distribution, marketing, sales and direct customer relationships.

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