Bitter in New York

I love a good Old Fashioned. Mainly because I love good bourbon. (And I want to taste the bourbon, so don’t you dare put any club soda in it. But I digress). But the one ingredient that’s often taken for granted is the bitters—without which, an Old Fashioned wouldn’t be an Old Fashioned. You’ll never take it for granted again once you’ve tried the artisanal bitters produced by Brooklyn-founded (and now operating in Long Island City, Queens) Hella Bitter. A couple of weeks ago, the founders were generous enough to let me peek behind the curtain at their humble little production site and I’ve got video footage to prove it.

About Jeff Cioletti

I’m Jeff Cioletti and The Drinkable Globe marries my two greatest passions: fine drink and travel. The search for the former usually drives the latter. I'm the author of The Year of Drinking Adventurously. When I’m not traveling and drinking— aww, hell, who am I kidding, even when I am—I'm editor-at-large of Beverage World magazine and its companion site, beverageworld.com. I’ve been at Beverage World since January 2003. I’ve been interviewed on beverage-related topics for CNN, Fox Business News, CNBC, Beer Sessions Radio, Canada's ROB TV, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, Investors Business Daily, Advertising Age, WCBS-TV and several other media outlets. Beyond the journalism gig, I’m also a filmmaker; I wrote, produced and co-directed the feature film, “Beerituality,” a comedy set in the world of craft beer. The film is available on at http://www.storenvy.com/products/510365-beerituality-dvd and can be streamed and downloaded at amazon.com

Posted on September 4, 2014, in bourbon, spirits and tagged , . Bookmark the permalink. Leave a comment.

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