WSWA: Taste of the Industry

Taste of the Industry is always a highlight of the Wine & Spirits Wholesalers of America Convention. It’s a chance for marketers to showcase emerging brands in front of key decision makers at the major distribution outfits across the country. It’s impossible to even come close to trying everything in the hall in two hours—it’d be…

WSWA: Whiskey from Oaxaca, Mexico (Yes, you read that right!)

One of the great surprises at the 74th Wine & Spirits Wholesalers of America Convention was Sierra Norte, a new brand of whiskey from Oaxaca. Oaxaca, of course, is known for mezcal, but one particular producer and importer of the agave spirit has decided to make use of the Mexican state’s abundant corn crop and produce…