When the USA Trade Tasting returns to New York City May 16-17, 2017, it will unveil a new feature, the “Unique & Innovative Products Pavilion,” (UIPP) a showcase of spirits, wine and beer brand innovation from around the world.

‘The Idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products,” says Sid Patel, CEO and founder of Beverage Trade Network and USA Trade Tasting. “Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. On the other hand, buyers will get a chance to look at unique and innovative brands coming from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer their retail customers something fresh and new.”

Each year, the USA Trade Tasting brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

Capped at 100 SKU’s between wines, spirits and beer, UIPP is an ideal platform for producers to get their innovative and unique brands out to the trade. US and Overseas brands looking to showcase their ideas and products can also find ‘The Unique and Innovative Products Pavilion (UIPP)’ section a good way to find a distributor or expand current retail distribution or even get just feedback about the test product or an idea.

UIPP is also an economical approach for both domestic and overseas suppliers to be in front of key US buyers. USATT will also assist overseas suppliers with TTB / COLA approves and samples procedure.

For more information, visit usatradetasting.com