USA Trade Tasting Announces ‘Unique & Innovative Products Pavilion’

When the USA Trade Tasting returns to New York City May 16-17, 2017, it will unveil a new feature, the “Unique & Innovative Products Pavilion,” (UIPP) a showcase of spirits, wine and beer brand innovation from around the world.

‘The Idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products,” says Sid Patel, CEO and founder of Beverage Trade Network and USA Trade Tasting. “Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. On the other hand, buyers will get a chance to look at unique and innovative brands coming from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer their retail customers something fresh and new.”

Each year, the USA Trade Tasting brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

Capped at 100 SKU’s between wines, spirits and beer, UIPP is an ideal platform for producers to get their innovative and unique brands out to the trade. US and Overseas brands looking to showcase their ideas and products can also find ‘The Unique and Innovative Products Pavilion (UIPP)’ section a good way to find a distributor or expand current retail distribution or even get just feedback about the test product or an idea.

UIPP is also an economical approach for both domestic and overseas suppliers to be in front of key US buyers. USATT will also assist overseas suppliers with TTB / COLA approves and samples procedure.

For more information, visit

About Jeff Cioletti

I’m Jeff Cioletti and The Drinkable Globe marries my two greatest passions: fine drink and travel. The search for the former usually drives the latter. I'm the author of The Drinkable Globe, Beer FAQ and The Year of Drinking Adventurously. I'm the former editor-in-chief of Beverage World magazine and a regular contributor to publications such as SevenFifty Daily, Beverage Media, Artisan Spirit, Draft Magazine, FSR, All About Beer Magazine and BevNet. I’ve been interviewed on beverage-related topics for CNN, Fox Business News, CNBC, Beer Sessions Radio, Canada's ROB TV, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, Investors Business Daily, Advertising Age, WCBS-TV and several other media outlets. Beyond the journalism gig, I’m also a filmmaker; I wrote, produced and co-directed the feature film, “Beerituality,” a comedy set in the world of craft beer. The film is available on at and can be streamed and downloaded at

Posted on December 22, 2016, in news, Uncategorized. Bookmark the permalink. Leave a comment.

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