Bacardi to acquire Patrón, values tequila brand at $5.1B

Right on the heels of the Pernod Ricard-Avión announcement, even bigger tequila news comes out of Bacardi. The spirits giant, which has had a minority stake in Patrón for the past decade, will be buying the rest of the company. BTW, the brand’s worth more than Lucasfilm. I know, that’s apropos of nothing, but it’s…

Tales of the Cocktail: Bacardi portfolio party

Tales of the Cocktail 2017 attendees ride the Neon Tide at Bacardi’s portfolio party, featuring Grey Goose vodka, Dewar’s blended Scotch whisky, Bombay Sapphire gin, Leblon cachaça and many more iconic brands.