Diageo acquires Belsazar aperitif

A bit of news out of Diageo and the drinks brand incubator, Distill Ventures. German entrepreneurs Maximillian Wagner and Sebastian Brack are likely toasting with more than a few glasses of their aperitif from the Black Forest.  Diageo this week announced the acquisition of Belsazar GmbH, a premium aperitif from Germany’s Black Forest. Belsazar was…

Two Decades of Diageo

It almost seems like Diageo plc has been around forever, given the fact that it owns so many classic, venerable brands, including Johnnie Walker scotch, Smirnoff vodka, Tanqueray gin and Guinness stout. But as a company, it’s still a year away from legal drinking age—in the U.S., at least, not in its U.K. home—as Diageo…

Diageo to build Guinness brewery in Maryland

Diageo announced that it’s planning to open a U.S. version of Dublin’s Guinness Open Gate Brewery near Baltimore. Here are some details from the company’s press release: As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the company’s existing Relay, Maryland site. This…

Image of the Day: Cardhu Distillery, Archiestown, Scotland

Today’s image takes us to Scotland and inside the Scotch whisky distillery, Cardhu. The Diageo-owned operation shows off its majestic array of pot stills as they crank out Cardhu’s fine malts. Cardhu’s distilling activities date back to 1824 when former whisky smuggler John Cumming went legit and launched the business. Cardhu produces some of the single malts that…