Monthly Archives: March 2018
This just in from The Distilled Spirits Council
“The distilled spirits sector has achieved both record sales and exports, with eight consecutive years of market share growth,” says Distilled Spirits Council president & CEO Kraig R. Naasz. “To celebrate this achievement, we are introducing a modern branding initiative that reflects consumer enthusiasm for spirits and celebrates the cocktail culture both domestically and around the globe. Read the rest of this entry
A bit of news out of Diageo and the drinks brand incubator, Distill Ventures. German entrepreneurs Maximillian Wagner and Sebastian Brack are likely toasting with more than a few glasses of their aperitif from the Black Forest.
Diageo this week announced the acquisition of Belsazar GmbH, a premium aperitif from Germany’s Black Forest. Belsazar was launched by entrepreneurs Maximillian Wagner and Sebastian Brack on the Berlin food and drinks scene in 2013. Belsazar is the first company to be acquired by Diageo through Distill Ventures. Read the rest of this entry
Woodford Reserve is honoring “the greatest two minutes in sports” with the release of its 2018 Kentucky Derby commemorative bottle. The limited-edition Woodford Reserve bottle features the colorful artwork of Louisville artist Keith Anderson.
Anderson has for 11 years worked in the Bourbon Street Café, the private dining room at Brown-Forman headquarters in Louisville. At the 2017 company Derby party, while Anderson was stocking the bar, he told Mark Bacon, senior vice president at Brown-Forman: “These artists before me, they’re good, but I’m no slouch. One day, I will have that Derby bottle.” Read the rest of this entry
Grand Rapids, Mich.-based Long Road Distillers will release its eagerly awaited Long Road Straight Bourbon Whisky on Tuesday, April 10 at the distillery on the city’s West Side. Statewide distribution of the Bourbon will follow later in April.
Long Road Straight Bourbon Whisky is the oldest whisky released by the distillery to date. Straight whisky, by definition, must be aged at least two years in a new American Oak barrel that has been charred on the inside. Considering Long Road has only been in business for two and a half years, this Straight Bourbon Whisky was one of the first products distilled at the Grand Rapids distillery. The whisky’s mash bill consists of corn and wheat from Heffron Farms in Belding, Michigan and malted barley from Pilot Malt House in Byron Center, Michigan. Read the rest of this entry
When Nicole Austin was hand selected by distilling icon Dave Pickerell to be the first employee for his spirits consulting firm in 2012, the spirits industry took note of her fresh thinking and strategic vision. When The New York Times dubbed her “Bourbon’s Master of the Craft” in 2014, the industry applauded her distilling expertise. When the rye whiskey she helped create won Double Gold at the 2015 San Francisco Spirits Competition, they celebrated her creativity and innovation. And, this week, when she was named General Manager and Distiller for the newly formed Cascade Hollow Distilling Co., Austin knew she’d found a home in Tennessee.
What was formerly known as the George Dickel Distillery will now be called Cascade Hollow Distilling Co.—the home of George Dickel Tennessee Whisky and future innovation spirits. George Dickel’s “Handmade the Hard Way” approach to making whisky will remain the same and Austin will be charged with overseeing the brand’s 148-year legacy of making Tennessee’s smoothest, award winning craft whisky. As General Manager of Cascade Hollow Distilling Co., she will establish the vision of what this new company can be and ignite commercial and innovation strategies for the flagship George Dickel brand, future innovation spirits and the distillery. Read the rest of this entry